November 12, 2003

Cream 1.0 Released

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Campware is pleased to announce the 1.0 release of Cream, a free and open-source customer relationship management (CRM) system designed specifically to meet the needs of media organizations.

Cream is designed to meet the unique demands publishers have, including features that allow subscription management, support for multiple products (print subscriptions, advertising, online subscriptions, books, etc.), customer communications (both incoming and outgoing), and easy-to-use reporting and analytical functions. Cream also enables publishers to track special offers, such as seasonal discounts and trade shows.

With Cream, media organizations can put their business data to work, increasing sales and customer satisfaction. It allows employees to have up-to-date information throughout the sales cycle, and lets managers have greater insight into sales patterns.

Cream also allows media organizations to create targeted e-mail newsletters based on their customers' interests and demographics. It works with any SMTP e-mail server for sending newsletters, and in the very near future, an upcoming version will include a parser for automated sorting of incoming e-mails.

Cream is free and open source software, and is released under the GNU General Public License. This means that the software, comparable to proprietary systems costing tens of thousands of dollars, is available at no cost, and is freely modifiable. It runs on the open-source Linux operating system (tested on Red Hat, Mandrake, Debian distributions), and uses other free and open source tools such as the PostgreSQL database server and Apache Tomcat Java application environment.

"Media organizations worldwide have a hard enough time maintaining profitability. By releasing a powerful CRM system as free software, we believe we will have a double effect on their balance sheets," said CAMP Managing Director Sava Tatić.

Cream is the latest addition to the suite of free and open source tools released under the Campware Initiative. It can be used as a stand-alone application, or can be seamlessly integrated with the acclaimed CAMPSITE content management system for media organizations.

Comments

Hardware/Software Required
Posted 2009-03-27 04:10:04 by r.linford@comcast.net
How tough would it be to simply list for me the hardware/software required to run each of: Campsite; Campcaster; Cream; and Dream? Thanks, Richard
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