August 11, 2005

Cream 2.0 is Here!

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Campware is pleased to announce Cream 2.0 "Sofija", a free and open-source customer relationship management (CRM) system designed for media organizations.

Cream is designed to meet the unique demands publishers have, including features that allow subscription management, support for multiple products (print subscriptions, advertising, online subscriptions, books, etc.), customer communications (both incoming and outgoing), and easy-to-use reporting and analytical functions. Cream also enables publishers to track special offers, such as seasonal discounts and trade shows.

Cream 2.0 "Sofija" brings the following improvements on the end-user side:

  • Receiving e-mails functionality (text and HTML)
  • Sending HTML emails
  • Editing HTML emails with a WYSIWYG HTML editor
  • Newletter subscriptions for anonymous users
  • External HTML forms for newsletter subcribe and unsubscribe
  • Sending HTML newsletters
  • Editing HTML newsletters with WYSIWYG HTML editor
  • Powerful filter for sending newsletters to either newsletter subscribers or all customers based on type, category, product, or campaign
  • 'Communication' and 'Sales' tabs in user interface
  • Completely localizable user interface
  • Localizations to Dutch, German, Spanish, Russian, Ukrainian and Serbian languages
  • Home page with shortcut and summary links
  • Help page with FAQ, Support and Forum links
  • Cream now works on Windows too

On the development side, the higlights are:
  • Turbine 2.3.1 framework
  • Torque 3.1.1 object persistance layer
  • Velocity 1.3.1 template engine
  • Maven software project management and comprehension tool

Download Cream 2.0 today and become part of the Cream community!

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